In a supply chain for commodity products,in order to maximize supply chain surplus,the objective of supply chain members should be to

A) supplement the product with a service.
B) maximize revenue.
C) minimize costs.
D) de-commoditize the product.

In order to maximize supply chain surplus, the focus should be on minimizing costs for each member of the supply chain. This can be achieved by streamlining processes, reducing waste, and improving efficiency. While supplementing the product with a service or de-commoditizing the product may also help to increase revenue, these actions can also increase costs and may not necessarily lead to a maximization of supply chain surplus. Maximizing revenue may also lead to increased costs, which is not desirable for maximizing supply chain surplus.