In a purely competitive industry, competition centers more on advertising and sales promotion than on price.

Advertising

The activity or profession of producing advertisements for commercial products or services to influence consumer behavior.

Purely Competitive Industry

An industry structure where many firms offer a standardized product, entry and exit are easy, and no single supplier controls the market price.

Sales Promotion

Marketing strategies aimed at increasing consumer demand or stimulating market demand through special offers, discounts, or events.