Asked by Jasmit Dhonaha on Feb 18, 2024
Verified
If you have successfully "crossed the chasm," you have captured the early majority customer group.
Entrepreneurship
A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.
- Recognizing the importance of capturing the early majority customer group.
- Identifying the characteristics and behaviors of the early majority customer segment.
- Understanding the concept of "crossing the chasm" in the context of marketing and business strategies.
Verified Answer
MA
Makram AssafFeb 18, 2024
Final Answer :
True
Explanation :
Crossing the chasm refers to the process of transitioning from the early adopters to the early majority, therefore capturing the early majority is a sign of successful chasm crossing.
Learning Objectives
- Recognizing the importance of capturing the early majority customer group.
- Identifying the characteristics and behaviors of the early majority customer segment.
- Understanding the concept of "crossing the chasm" in the context of marketing and business strategies.
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