Asked by Mackenzie Vatter on Jul 14, 2024

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If capacity exceeds demand at a new facility, an organization can use which of the following to move demand?

A) aggressive marketing
B) lower prices at all facilities
C) build a facility of the correct size
D) add a complementary product
E) reduce lead times

Aggressive Marketing

A proactive, forceful strategy aimed at increasing sales and market share, often involving intense promotional activities.

Lower Prices

Lower prices refer to a reduction in the cost at which goods and services are sold, often aimed at increasing consumer demand or being competitive in the market.

Complementary Product

A product that adds value to another primary product when used together, encouraging consumers to purchase both.

  • Understand the techniques for managing demand and augmenting capacity in the context of operations management.
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RT
Rafael Trujillo JrJul 15, 2024
Final Answer :
A
Explanation :
Aggressive marketing can be used to increase demand and attract more customers to the new facility. This can be done through a variety of channels such as social media, television and print advertisements, and targeted promotions. By promoting the benefits of the new facility and highlighting its unique features and services, the organization can generate interest and excitement among potential customers, and encourage them to choose this facility over others.