Asked by Mackenzie Vatter on Jul 14, 2024
Verified
If capacity exceeds demand at a new facility, an organization can use which of the following to move demand?
A) aggressive marketing
B) lower prices at all facilities
C) build a facility of the correct size
D) add a complementary product
E) reduce lead times
Aggressive Marketing
A proactive, forceful strategy aimed at increasing sales and market share, often involving intense promotional activities.
Lower Prices
Lower prices refer to a reduction in the cost at which goods and services are sold, often aimed at increasing consumer demand or being competitive in the market.
Complementary Product
A product that adds value to another primary product when used together, encouraging consumers to purchase both.
- Understand the techniques for managing demand and augmenting capacity in the context of operations management.
Verified Answer
Learning Objectives
- Understand the techniques for managing demand and augmenting capacity in the context of operations management.
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