If a monopolist were to produce in the inelastic segment of its demand curve:

A) total revenue would be at a maximum.
B) marginal revenue would be positive.
C) the firm would not be maximizing profits.
D) it would necessarily incur a loss.

Producing in the inelastic segment of the demand curve means that the percentage change in quantity demanded is less than the percentage change in price. In this scenario, lowering the price would increase total revenue, indicating that the firm is not at its profit-maximizing output level. Marginal revenue would be negative, not positive, in the inelastic segment. Total revenue is not maximized in the inelastic segment, and producing in this segment does not necessarily mean the firm incurs a loss; it simply is not maximizing potential profits.