Asked by Marina Alcaide on Jul 13, 2024

verifed

Verified

How has commercialism led to upscale demographics?

Commercialism

A practice or attitude that places emphasis on the maximization of profit and the marketability of goods and services.

Upscale Demographics

A term used to describe a segment of the population that is characterized by high income, education, and occupation levels; often targeted by specific marketing strategies.

  • Consider the effects of concentrated control of media, the commercialization aspect, and corporate power on the differentiation and composition of news content.
verifed

Verified Answer

TF
Tyler FerreiraJul 18, 2024
Final Answer :
Students' answers may vary.
The prime motive of media mega corporations is to attract the widest and richest possible audience, and then market it to advertisers, which provide the bulk of media companies' revenues and profits.The richer the audience base for news, the more likely its members are to be able to buy products advertised through the mass media, and the more companies can charge for advertising.But the search for people with upscale demographics, the high-income, big-spending consumers, may bias both the definition and content of news covered and presented.The drive for profits has also led news organizations to cut costs by reducing the number of reporters and news bureaus, using outsourced reporters, and creating "synergy" by using the same reporters in their diverse print, TV, and radio operations.