How does the assessment of a reader's likely reaction influence the construction of a business message?

Writing any messages other than those for the most mechanical, routine circumstances requires careful thinking about the situation, the readers, and the goals. When determining the message's basic plan, a good beginning is to assess the reader's probable reaction to what you have to say. If the reaction is likely to be positive or even neutral, your best approach is likely to be a direct one-that is, one that gets to the objective right away without delay. If your reader's reaction is likely to be negative, you may need to use the indirect plan.