How do grocery store advertising, grocery store format (layout) , and grocery store location influence consumers' decisions about where to shop?

A) All three affect behavior.
B) Interestingly, location has very little impact.
C) Interestingly, format (layout) has the strongest impact of the three.
D) Advertising is the only one of these variables to have an impact.

Question

Hector Matos · Accepted Answer

Final Answer : A, Explanation :  All three factors - advertising, format (layout), and location - significantly influence consumer decisions about where to shop. Advertising can attract consumers by promoting sales or unique products, the store layout affects the shopping experience and ease of finding products, and the location's convenience is a primary factor for many shoppers.

Definitions

Learning Objectives

Learning Objectives

Related questions