Hollywood studios typically release movies targeted toward general audiences (G- or PG-rated movies) during the summer when children are out of school. The timing of the release pertains to the product's

A) premarket test.
B) launch.
C) evaluation.
D) research and development.
E) test marketing.

Product's Launch

The introduction of a new product to the market, involving strategies and activities to generate awareness and drive initial sales.

Hollywood Studios

Film production and distribution companies located in Hollywood, known for making and distributing movies and television shows.

G-rated Movies

Films that have been given a "General Audience" rating by the Motion Picture Association, indicating that they are suitable for all audiences, including children.