Asked by Danna Jazel on Jul 09, 2024

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Gunther read his horoscope in the morning newspaper: Don't turn down invitations today; your relationship with others could change. Your firmly held beliefs should be your guide. Your untapped potential will be fulfilled in unexpected ways. Remember, good things come to good people. "Yup," Gunther concluded, "that's me all right . . . good, firm, untapped." What tendency is Gunther falling prey to?

A) the Barnum effect
B) low face validity
C) the discriminant validity effect
D) the social undesirability effect

Barnum Effect

The tendency for people to believe vague, positive statements about themselves.

  • Recognize common cognitive biases and their effects on personal judgments and assessments.
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Lizzie VarnazishviliJul 13, 2024
Final Answer :
A
Explanation :
Gunther is falling prey to the Barnum effect, which is the tendency to believe in general descriptions of personality or characteristics that could apply to anyone. The horoscope is vague and ambiguous, and Gunther is interpreting it to fit his own self-concept.