Group purchasing is a common technique in a ________.

A) buy-side marketplace
B) electronic exchange
C) sell-side marketplace
D) sellers exchange

Buy-Side Marketplace

B2B model in which organizations buy needed products or services from other organizations electronically, often through a reverse auction.

Electronic Exchange

A platform or system that facilitates the trading of financial instruments, commodities, or other products through electronic systems without the need for physical trading floors.

Sell-Side Marketplace

B2B model in which organizations sell to other organizations from their own private e-marketplace or from a third-party site.