Gossip Goose (GG) is a magazine renowned for their reporting of unverifiable entertainment news. Dee Hassaloff is the marketing director of GG. Recently, Hassaloff decided to lower the price of GG to $2 in order to drive out some of the smaller competitors. Hassaloff's behaviour is best described as an example of:

A) skimming pricing.
B) penetration pricing.
C) predatory pricing.
D) discriminatory discounting.

Predatory Pricing

A strategy where a company sets very low prices with the intent to drive competitors out of the market, which can sometimes lead to monopolistic practices.

Marketing Director

A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.

Smaller Competitors

Companies with a smaller market share or resources compared to the leading firms in an industry.