Asked by Bailey Glover on May 29, 2024
Verified
Firms have a competitive advantage when
A) They can deliver the same product benefits as their competitors but at a lower cost
B) They can deliver superior product at a similar cost
C) Both of the above
D) None of the above
Competitive Advantage
An attribute that allows a company to outperform its competitors, enabling it to generate greater sales or margins and/or retain more customers.
Product Benefits
The advantageous features or outcomes that a customer receives from using a product.
- Understand the influence of competitive advantage on company performance, encompassing cost minimization and enhanced pricing capabilities.
Verified Answer
SS
sydney sergotMay 31, 2024
Final Answer :
C
Explanation :
A competitive advantage can either stem from being able to offer a product at a lower cost than competitors or providing a superior product compared to competitors, both of which are covered in options A and B. Therefore, choice C is the best answer.
Learning Objectives
- Understand the influence of competitive advantage on company performance, encompassing cost minimization and enhanced pricing capabilities.
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