Financial measures such as ROI are generally better than nonfinancial measures of key success drivers such as customer satisfaction as leading indicators of future financial performance.

Financial Measures

Quantitative indicators used to assess a company's financial performance, including net income, return on investment, and earnings per share.

Nonfinancial Measures

Performance metrics that are not related to money but indicate other forms of organizational success, such as customer satisfaction or employee turnover rates.

Customer Satisfaction

The measure of how well a company's products or services meet or exceed customer expectations.