Explain the dual process theory of influence.How does it relate to informational influence? Provide two different examples using dual process theories of influence.

The dual process theory of influence suggests that there are two distinct processes through which individuals can be influenced: the central route and the peripheral route. The central route involves careful consideration and evaluation of the information being presented, while the peripheral route involves more superficial cues such as attractiveness or credibility of the source.

This theory relates to informational influence in that it suggests that individuals can be influenced by the information they receive, either through careful consideration or through more superficial cues. Informational influence occurs when individuals look to others for guidance about how to behave in ambiguous situations, and the dual process theory suggests that this influence can occur through either careful consideration of the information or through more superficial cues.

Two different examples of dual process theories of influence could include:

1. Health-related advertising: When individuals are exposed to advertisements promoting healthy behaviors, they may be influenced through the central route if they carefully consider the information presented and are persuaded by the evidence and arguments. On the other hand, they may be influenced through the peripheral route if they are swayed by superficial cues such as the attractiveness of the spokesperson or the emotional appeal of the advertisement.

2. Political persuasion: When individuals are exposed to political messaging, they may be influenced through the central route if they carefully consider the policy proposals and arguments presented. Alternatively, they may be influenced through the peripheral route if they are swayed by superficial cues such as the likability of the candidate or the emotional appeal of the messaging.

In both of these examples, the dual process theory of influence suggests that individuals can be influenced through either careful consideration of the information or through more superficial cues, and this relates to the concept of informational influence.