Explain how reference groups influence individual behavior. Give an example of a reference group in your own life.

A reference group provides standards by which an individual evaluates their own personal attributes. A reference group can set or enforce norms for a person and it can also provide a standard of comparison against which they evaluates themselves. A common reference group is the family. We often try to "live up to" the standards of our parents, siblings, and extended family members. We may adopt a negative self-image if we do not see ourselves as having the qualities of a "true" family member.