Explain deindividuation.

Social psychologists coined the term deindividuation to refer to loss of self-awareness and of individual accountability in a group. The term, from the same root as "individual,"implies a loss of individuality. Deindividuated participants in lab studies often behaved badly, such as stealing, aggressing, or doing other antisocial things.We shall see repeatedly in this chapter that group processes can produce costly and destructive results when people submerge their individual identities in the group. As Stanislaus Lezczynski, King of Poland, observed: "No snowflake in an avalanche ever feels responsible."