Experienced readers identify familiar words almost automatically, and have difficulty when they try to avoid reading words as words. This is seen in

A) the Stroop effect.
B) cognitive dissonance.
C) the von Restorff effect.
D) the M'Naghten rule.

The Stroop effect is a phenomenon where identifying the color of a printed word is more difficult when the word itself is the name of a different color. This is because the brain automatically processes the meaning of the word, even though the task is to identify the color of the ink. This demonstrates how experienced readers have difficulty avoiding reading words as words.