Asked by Bushra Raisa on Jul 14, 2024
Verified
Ethnocentrism is the confusion or discomfort that someone may experience when in an unfamiliar culture.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a tendency to view other cultures from the perspective of one's own.
- Acquire knowledge on the notion of culture and its importance in cultural intelligence in the sphere of international business.
Verified Answer
AJ
Ananya JunejaJul 20, 2024
Final Answer :
False
Explanation :
Ethnocentrism is not a confusion or discomfort, but rather an attitude or belief in the superiority of one's own culture. It can lead to a lack of understanding or respect for other cultures.
Learning Objectives
- Acquire knowledge on the notion of culture and its importance in cultural intelligence in the sphere of international business.
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