Asked by Janay Johnson on Jul 23, 2024

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Electric companies generally practice price discrimination and charge higher prices for electricity used for illumination and lower prices for electricity used for heat. These lower prices for electric heating result primarily from

A) the existence of good heating substitutes.
B) economies of scale in electric heat generation.
C) prices for electric heat being set at the socially optimal level.
D) strict government regulation of the price charged for electric heat.

Price Discrimination

A method of pricing in which a provider charges different prices for virtually identical goods or services in different market areas.

Electric Heating

A system of converting electric energy into heat for warming indoor spaces, typically regarded as more efficient than traditional heating methods.

Heating Substitutes

Alternative heating sources that can replace the primary heating method, including electric heaters, solar heating, and geothermal heat pumps.

  • Comprehend the principle and reasoning for price discrimination in monopolistic markets.
  • Understand the consequences of price differentiation in the services sector and the reasons for its higher occurrence in these areas.
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AS
Anis Sofea RosliJul 28, 2024
Final Answer :
A
Explanation :
Electric companies charge lower prices for electric heating primarily because there are good substitutes available for heating (such as gas, oil, or wood heating), which keeps the demand for electric heating more elastic. If electric companies were to charge higher prices, consumers could easily switch to these substitutes, leading to a loss in market share for the electric companies.