Economic decision makers will continue to acquire information only as long as the expected additional benefit exceeds the expected additional cost of the information.

This statement accurately reflects the basic economic principle of marginal analysis, which considers the additional benefits and costs of each decision or action. When the expected benefits of acquiring information outweigh the expected costs (such as time, effort, and money), economic decision makers are likely to seek out and use that information. However, if the expected costs outweigh the expected benefits, decision makers may choose to forgo that information and make decisions based on less complete information or intuition.