Asked by Ashley Montgomery on May 09, 2024
Verified
During which era of marketing's evolution did customers find themselves with more buying options and therefore able to make purchasing decisions?
A) market-oriented
B) sales-oriented
C) production-oriented
D) value-based marketing
E) economics-oriented
Market-oriented
A business approach focusing on identifying and meeting the desires and needs of customers through the product mix.
Buying Options
Choices available to consumers regarding the types of products or services they can purchase, including different models, features, and payment plans.
- Acquire insight into the significant traits and focus of different marketing epochs, encompassing production-oriented, sales-oriented, market-oriented, and value-based marketing strategies.
Verified Answer
SS
Sadaf SediqiMay 12, 2024
Final Answer :
A
Explanation :
The market-oriented era of marketing's evolution was characterized by a shift towards focusing on the needs and wants of customers. This resulted in companies providing more buying options to customers, which allowed them to make more informed purchasing decisions.
Learning Objectives
- Acquire insight into the significant traits and focus of different marketing epochs, encompassing production-oriented, sales-oriented, market-oriented, and value-based marketing strategies.