Asked by Seraiah Wilson on Jun 30, 2024
Verified
During a radio ad,listeners are repeatedly asked,"What would life be without Fletchers Ice Cream?" At the end of the ad,the same question is cleverly interrupted immediately after the word "without." At that point,many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of
A) closure.
B) proximity.
C) interposition.
D) perceptual adaptation.
Perceptual Adaptation
The ability of the body to adjust to an environment by filtering out distractions and focusing on particular stimuli.
Radio Ad
A form of advertising that uses the radio as a medium to promote products, services, or events to listeners.
Mental Respond
The mental reaction or reply to stimuli, often encompassing thoughts, emotions, and cognitive processing.
- Grasp the concept of perceptual adaptation and how exposure to specific stimuli influences perception.
Verified Answer
AA
Amanda AmadorJul 03, 2024
Final Answer :
A
Explanation :
Closure refers to our tendency to fill in gaps and complete incomplete figures, objects or ideas. In this case, the interruption of the question "What would life be without..." creates an incomplete sentence, which prompts listeners to mentally fill in the gap with the answer they had been hearing throughout the ad: "Fletchers Ice Cream."
Learning Objectives
- Grasp the concept of perceptual adaptation and how exposure to specific stimuli influences perception.