Do the terms "maleness-femaleness" and "masculinity-femininity" mean the same thing? Discuss and include gender-typed products in your answer.

The issue is gender versus sexuality. Gender differences are biologically determined, whereas the subjective feelings of sexuality are socially learned. Culturally, males are often controlled by agentic goals that stress self-assertion and mastery. Females are taught to value communal goals such as affiliation and cooperative relationships.
A person's biological gender (i.e., male or female) does not totally determine if he or she will exhibit gender-typed traits-characteristics usually associated with one gender or the other. A consumer's subjective feelings about his or her sexuality are crucial as well. Unlike maleness and femaleness, masculinity and femininity are not biological characteristics. A behaviour that would be considered as masculine in one culture may not necessarily be regarded as such in another culture. Also, products are often gender-typed. That is, they take on masculine or feminine attributes and they may be stereotypically associated by consumers with one gender. The car, for example, has long been thought of as a masculine product.
Androgyny refers to the possession of both masculine and feminine traits, although androgyny can also refer to traits that are neutral. Products that are not gender-typed are considered to be marketable to androgynous people whose mixture of characteristics allows them to function well in a variety of social situations.