Discuss ways to retain information when the information is important and might be used later.

If the information you hear will be important to use later,write it down or otherwise record it.Don't rely on your memory.If you do need to memorize,you can hold information in short-term memory by repeating it silently or organizing a long list of items into several shorter lists.To store information in long-term memory,four techniques can help: (1)associate new information with something closely related (such as the restaurant in which you met a new client),(2)categorize the new information into logical groups (such as alphabetizing a list of names),(3)visualize words and ideas as pictures,and (4)create mnemonics such as acronyms or rhymes.