Asked by Lucinda Cahill on Jul 23, 2024
Verified
Discuss the significance of Carlill v. Carbolic Smoke Ball Co. [1893], 1 Q.B. 256 for modern day marketing practice. Give some examples to illustrate your points.
Carlill v. Carbolic Smoke Ball Co.
A landmark 1892 English court case that established important principles in contract law, particularly in regard to unilateral contracts.
Marketing Practice
The methods and tactics businesses use to promote and sell their products or services.
Modern Day
Pertaining to the present time or most recent period in history.
- Examine the influence of advertising on contractual commitments.
- Identify the differences between making an offer and extending an invitation to treat.
Verified Answer
KG
Kaiden GarlandJul 27, 2024
Final Answer :
See text: The Intention to Create a Legal Relationship
The creation of advertising as an inducement to purchase must be carefully structured so as not to make representations or claims that potential customers may later seek to enforce unless the advertiser intended to be bound by them. This may be especially important for the celebrity endorsement type of advertising but pertains to all advertising forms.
The creation of advertising as an inducement to purchase must be carefully structured so as not to make representations or claims that potential customers may later seek to enforce unless the advertiser intended to be bound by them. This may be especially important for the celebrity endorsement type of advertising but pertains to all advertising forms.
Learning Objectives
- Examine the influence of advertising on contractual commitments.
- Identify the differences between making an offer and extending an invitation to treat.