Discuss the relationship between transportation strategy and competitive strategy.

Transportation strategy needs to be aligned with competitive strategy.Managers should ensure that a firm's transportation strategy supports its competitive strategy.They should design functional incentives that help achieve this goal.Historically,the transportation function within firms has been evaluated based on the extent to which it can lower transportation costs.Such a focus leads to decisions that lower transportation costs but hurt the level of responsiveness provided to customers and may raise the firm's total cost.