Discuss how the use of social media has changed internal communications in organization.

Social media are also revolutionizing internal communication,breaking down traditional barriers in the organizational hierarchy,promoting the flow of information and ideas,and enabling networks of individuals and organizations to collaborate on a global scale.Increasingly,employees expect the leaders in their organizations to be active in social media.In one recent study,more than 80 percent of U.S.employees agreed that "CEOs who engage in social media are better equipped than their peers to lead companies in a Web 2.0 world." Moreover,roughly the same percentage are more likely to trust companies whose leadership teams engage with stakeholders via social media,and they would prefer to work for such companies as well.