Difficulties in communication between people from different cultures may result from the tendency to consider one's own culture as superior to all others. This tendency is known as ___.

A) impression management
B) the halo effect
C) ethnocentrism
D) culture shock
E) the status effect

Ethnocentrism is the belief in the inherent superiority of one's own ethnic group or culture, leading to a tendency to view other cultures or groups in a negative light. This can often result in difficulties in communication between people from different cultures. A is incorrect because impression management refers to the process of controlling or manipulating one's own image or behavior in order to make a favorable impression on others. B is incorrect because the halo effect refers to the tendency to perceive someone as more attractive or competent based on a single positive characteristic or trait. D is incorrect because culture shock refers to the disorientation and discomfort experienced when encountering an unfamiliar culture. E is incorrect because the status effect refers to the phenomenon in which a person's perceived status or social standing influences their behavior and interactions with others.