Differentiation is defined as the number of different products or services offered by a firm.

Differentiation

The process or strategy of making a product, service, or brand stand out from its competitors by having unique features, quality, or identity.

Products

Goods or services that are created through a process and offered in the market to satisfy the needs or wants of customers.

Services

Services are intangible activities or benefits provided by one party to another, often characterized by their inability to be physically possessed.