Describe the role of social media as a tool to advance a social cause. Provide a rationale in support of your decision.

Answers may vary. In today's world of text messaging, email, social media, online tools, and other forms of digital communication, the capacity to reach, engage, and organize a broad spectrum of people about a particular issue is infinite. However, social media can be combined with good old-fashioned face-to-face contact, such as door knocking. To sharpen the message in which one has identified a community issue, one might consider using the SMART goal framework along with the goal development process. Specifically, it may be easier for young people to access and respond to this form of communication than it is for some older people. Irrespective of age, certain other factors should be considered, such as whether individuals or communities have the capability to communicate using social media tools. It may be necessary to target your evaluation to a specific group. For instance, did a group respond more favorably to an in-person presentation in comparison to other methods, such as a targeted social media message? Collecting this information helps to determine which strategies were the most effective, under what conditions, and for which populations.