Describe the role of actual malice in a defamation case. Why do public figures have a greater burden of proof in a defamation case than private individuals?

Actual malice is real and demonstrated evil intent. In general, false and defamatory statements that are made about public figures (public officials and any persons in the public limelight) and that are published in the press are privileged if they are made without actual malice. To be made with actual malice, a statement must be made with either knowledge of falsity or a reckless disregard of the truth. Statements made about public figures, especially when they are made through the media, are usually related to matters of general public interest. Furthermore, public figures generally have access to the media to respond to defamatory statements. Hence, public figures have a greater burden of proof in defamation cases (they must prove actual malice) than do private individuals.