Define polysemy as it's used in the field of cultural studies and explain why it is important for mass-market media.

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Lovely Nessa Guminiguin · Accepted Answer

Final Answer : The notion that multiple meanings can coexist in media content, or texts. polysemic texts are open to interpretation, they can be enjoyed by a broad range of people. Thus polysemy can be a highly desirable content feature for mass-market media.

Define polysemy as it's used in the field of cultural studies and explain why it is important for mass-market media.

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