Define McDonaldization and its main aspects.

McDonaldization is a term coined by sociologist George Ritzer to describe the process by which the principles of the fast food industry have come to dominate various aspects of society. The main aspects of McDonaldization include efficiency, calculability, predictability, and control.

Efficiency refers to the emphasis on finding the most efficient means to achieve a goal, often resulting in the standardization and streamlining of processes. Calculability emphasizes the quantifiable aspects of products and services, such as portion sizes and cost, over qualitative aspects. Predictability involves the standardization and uniformity of products and services, ensuring that customers know exactly what to expect. Control refers to the use of technology and surveillance to monitor and regulate the behavior of employees and customers.

These aspects of McDonaldization have been applied not only to the fast food industry but also to areas such as education, healthcare, and the workplace, leading to concerns about the loss of individuality, creativity, and human connection.