Data on ________ is most likely to be collected using surveys,interviews,and focus groups.

A) customer satisfaction
B) material usage
C) sales
D) fixed input costs

Customer Satisfaction

A measure of how products or services meet or surpass customer expectations, an important factor in maintaining and growing customer relationships.

Surveys

Methodologies used to collect data from individuals about their thoughts, experiences, or behaviors, often through questionnaires or interviews.

Focus Groups

A qualitative research method where a small group of people discusses a product, service, or topic under the guidance of a moderator to gather opinions and feedback.