Asked by Juanita Soriano on May 11, 2024

verifed

Verified

Customer Relationship Management (CRM), is a technology system that helps companies manage information about existing and potential customers.

Customer Relationship Management (CRM)

A strategy for managing a company's interactions with current and potential customers using data analysis about customers' history with a company to improve business relationships.

Technology System

A structured arrangement of devices, software, and processes that work together to perform or facilitate specific tasks or functions.

Potential Customers

Individuals or entities that are considered likely to purchase a product or service, but have not yet done so.

  • Acknowledge the contribution of technology in elevating sales achievements by enhancing account supervision and efficiency in processes.
verifed

Verified Answer

AB
Adriana BoskovskiMay 16, 2024
Final Answer :
True
Explanation :
CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.