Asked by Quentin Washington on May 13, 2024
Verified
Cupcasions is a small bakery that crafts and sells gourmet cupcakes and special-occasion cakes.To achieve its business objectives,the managers scan their external environment for threats and opportunities so they can make proactive changes to their strategic plan.What external factors would they scan for?
A) tangible assets
B) business processes
C) changing demographics
D) market leadership
Changing Demographics
The varying characteristics of populations over time, such as age, race, and gender, which can impact social, economic, and political structures.
External Environment
The external factors, forces, situations, and events outside an organization that can affect its strategies and performance.
- Compare and contrast internal versus external environmental elements affecting an organization, noting their relevance in strategic planning activities.
Verified Answer
DM
Didier MonterrozaMay 16, 2024
Final Answer :
C
Explanation :
Cupcasions would scan for changing demographics in their external environment, as this would affect their target market and potentially lead to new opportunities for business. The other options (tangible assets, business processes, and market leadership) are more internal factors that may be important to the success of the bakery, but are not as relevant to scanning the external environment for threats and opportunities.
Learning Objectives
- Compare and contrast internal versus external environmental elements affecting an organization, noting their relevance in strategic planning activities.
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