Asked by Hassan El Wazzan on Feb 18, 2024
Verified
Crowdfunding backers invest solely on the merits of a product rather than their impression of the entrepreneur involved with the product.
Entrepreneur
An individual or a group who creates something new—a new idea, a new item or product, a new institution, a new market, a new set of possibilities.
- Recognizing the influence of product presentation and marketing on attracting backers.
- Appreciating the role of trust and credibility in crowdfunding campaigns.
- Understanding the importance of product quality and features in crowdfunding campaigns.
Verified Answer
SB
Shannon Brunk
Feb 18, 2024
Final Answer :
False
Explanation :
Crowdfunding backers often consider the entrepreneur's credibility, passion, and track record, in addition to the product's merits, when deciding to invest. Their impression of the entrepreneur can significantly influence their decision to back a project.
Learning Objectives
- Recognizing the influence of product presentation and marketing on attracting backers.
- Appreciating the role of trust and credibility in crowdfunding campaigns.
- Understanding the importance of product quality and features in crowdfunding campaigns.
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