Asked by Hassan El Wazzan on Feb 18, 2024



Crowdfunding backers invest solely on the merits of a product rather than their impression of the entrepreneur involved with the product.


An individual or a group who creates something new—a new idea, a new item or product, a new institution, a new market, a new set of possibilities.

  • Recognizing the influence of product presentation and marketing on attracting backers.
  • Appreciating the role of trust and credibility in crowdfunding campaigns.
  • Understanding the importance of product quality and features in crowdfunding campaigns.

Verified Answer

Shannon Brunk

Feb 18, 2024

Final Answer :
Explanation :
Crowdfunding backers often consider the entrepreneur's credibility, passion, and track record, in addition to the product's merits, when deciding to invest. Their impression of the entrepreneur can significantly influence their decision to back a project.