Asked by Minmint Vanichvorasakul on May 17, 2024
Verified
Creative Advertising Corp.wants its 100 employees to work together around specific clients yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting and public relations) .Which of the following organizational structures would work best for Creative Advertising Corp.?
A) Matrix structure that overlays a geographic and client structure
B) Simple structure
C) Network structure
D) Client-based divisionalized form
E) Matrix structure that overlays project teams with a functional structure
Matrix Structure
An organizational design that combines functional and project-based structures, allowing for more dynamic team allocation and collaboration.
Project Teams
Groups of individuals with diverse skills and expertise who are brought together to accomplish a specific project goal within a limited timeframe.
Functional Structure
An organizational framework where departments are divided based on their function or role within the company, such as marketing, finance, and human resources.
- Attain familiarity with the peculiarities and functionalities of diverse organizational schemes (functional, divisional, matrix, network).
- Elucidate the scenarios in which a matrix organizational structure works well and its inherent conflict risks.
Verified Answer
Learning Objectives
- Attain familiarity with the peculiarities and functionalities of diverse organizational schemes (functional, divisional, matrix, network).
- Elucidate the scenarios in which a matrix organizational structure works well and its inherent conflict risks.
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