Asked by Bryan Cakir on Jun 14, 2024
Verified
Country of origin effects refer to which of the following?
A) Patriotism
B) Associations between a category and a nation state
C) National culture
D) None of these
Country of Origin Effects
Refers to the influence that the country where a product was manufactured has on consumers' perceptions and attitudes towards the product.
Nation State
A distinct, sovereign entity defined by geographic boundaries, government, and shared cultural history and identity among its population.
Patriotism
A sense of pride and loyalty towards one's country, often associated with the belief in and support for its values and defense.
- Understand the impact of cultural aspects like authority hierarchy and the influence of a brand's country of origin.
Verified Answer
DM
Didier MonterrozaJun 20, 2024
Final Answer :
B
Explanation :
Country of origin effects refer to the associations consumers make between a particular product or brand and a specific country. This can influence their perceptions and purchasing decisions based on the reputation, quality, and characteristics they associate with that country in relation to the product or brand.
Learning Objectives
- Understand the impact of cultural aspects like authority hierarchy and the influence of a brand's country of origin.