Continuous improvement is the attempt to:

A) look for ways to confirm current production methods.
B) continually watch quality control to detect errors.
C) monitor future production.
D) seek competitive marketing opportunities.
E) continuously improve products, services or processes.

Continuous improvement focuses on constantly enhancing products, services, or processes to increase efficiency, effectiveness, or customer satisfaction. It does not primarily concern confirming current methods, watching quality control, monitoring future production, or seeking marketing opportunities.