Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

A) conscientious consumerism.
B) a fad.
C) idealism.
D) acculturation.

Conscientious Consumerism

Describes the behavior of consumers who seek to make purchases that are ethical, sustainable, and responsible, often prioritizing environmental and social considerations.

Green Companies

Businesses that prioritize environmentally friendly practices, aiming to reduce their carbon footprint and contribute to sustainable development.