Constance has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Constance to

A) brainstorm alternative food products to promote in the campaign.
B) consider the profit potential of approving the campaign.
C) assess the likelihood that parents will purchase the products for their children.
D) use a series of tests to evaluate alternative courses of action.
E) disregard personal ethical considerations in the decision-making process.

Question

joseph donald · Accepted Answer

Final Answer : D, Explanation :  The ethical decision-making metric involves using a series of tests to evaluate alternative courses of action, which would allow Constance to assess the ethical implications of promoting the food products to children. This would involve considering factors such as the potential harm to children's health, the benefits to the company, and the impact on society as a whole. By using this approach, Constance can make a more informed and responsible decision that takes into account ethical considerations.

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