Asked by MaKenzie Morgan on Feb 18, 2024



Consider that you have designed an ergonomic chair that reduces back strain.You want the top price for your high-quality product.Discuss what can be done to ensure that customers will buy at the higher-end price.


The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.

  • Highlighting unique features: Emphasize the unique features of the ergonomic chair that differentiate it from competitors. This could include adjustable lumbar support, breathable materials, or customizable settings.
  • Demonstrating the benefits: Clearly communicate the benefits of using the chair, such as improved posture, reduced back strain, and increased productivity. Use testimonials or case studies to provide evidence of the positive impact the chair has had on users.
  • Understanding customer needs: Conduct market research to identify the specific needs and preferences of potential customers. This will help in designing and positioning the chair to meet those needs effectively.

Verified Answer

Boutaïna Ettaki

Feb 18, 2024

Final Answer :
Emphasis should be placed on the product as a luxury product.People expect to pay more for quality and will doubt the quality if the price is low.The entrepreneur should focus on explaining the uniqueness of the product relative to competitors.Care should be taken to define the brand by choosing the name,logo,and designs.Communicate the brand in a way that sets the product apart from others.