Computer Nerds is a firm that employs individuals who are experts at recognizing and repairing computer problems. Their slogan is "Call a nerd when you have a nerdy problem." Describe how such a firm can create a sustainable competitive advantage.

Students will answer this question in a variety of fashions, but all answers should have three major components. (1) Computer Nerds should have employees who add value. The employees as described would certainly be of value to a computer repair firm. To keep them, the firm could pay well and hire a bounty for recruiting new quality computer repair people. The firm could also give productivity bonuses and pay on commission. (2) Computer Nerds should have employees who are rare. There is a limited number of skilled computer repair people on the market today. (3) Computer Nerds should create a culture that cannot be copy. The name suggests that the firm lets the employees have fun with the title of "nerd." It could encourage them to dress the part. Also, given the job being performed, its employees would need considerable autonomy.