Comment on the following statement: "No matter what the situation, the need-satisfaction presentation is always the most effective."

This statement is incorrect. The situation determines which sales presentation is the best method to use. The need-satisfaction method is most appropriate when you must gather information from the prospect. Memorized presentation method can be used when time is short and the product is simple. Formula selling is effective in repeat purchases or when you know or have already determined the needs of the prospect. Finally, the problem-solution presentation is excellent for selling high-cost technical products or services, and especially for system selling involving several sales calls and a business proposition.