Claire is assessing the percentage of customers who have not returned to the Coffee-of-the-Month Club to estimate how many might leave on a yearly basis. What process is Claire working on?

A) evaluating the profitability of a segment over a lifetime
B) selecting a target market
C) estimating fixed costs
D) assessing a marketing strategy
E) understanding profit margin percentage

Profit Margin Percentage

A financial metric that measures the amount of net income generated as a percentage of revenue.

Marketing Strategy

A business's overall plan for reaching potential consumers and turning them into customers of their products or services.

Target Market

A rephrased term for a specific segment of consumers identified as the intended recipients of a marketing message or campaign.