Ciara is an advertiser who is interested in labeling consumers in terms of their spending habits and shopping behavior to efficiently target groups of people for different products. What approach to personality should Ciara use in her assessment?

A) essential-trait
B) typological
C) many-trait
D) single-trait

Typological Approach

A method in psychology focused on categorizing individuals into distinct types based on shared characteristics or behaviors.

Spending Habits

Patterns or behaviors regarding how individuals use their money, often reflecting their values, financial goals, or economic status.

Essential-Trait

A core characteristic believed to represent the most important attributes of an individual's personality.