Chapter 14 offers ten suggestions for representing your organization on a microblog. Two are to decide on your audience and purpose and to learn the technology. What are three other suggestions?

Without having the specific context of the book or source material that Chapter 14 comes from, I can't provide the exact three suggestions listed there. However, I can offer three general suggestions that are commonly recommended for representing an organization on a microblogging platform:

1. Develop a Content Strategy: Determine what kind of content will be most engaging and relevant for your audience. This includes deciding on the tone and voice of your posts, the frequency of your updates, and the types of content you will share, such as images, videos, links to articles, or industry news. A content strategy helps maintain consistency and ensures that your microblogging efforts align with your organization's branding and communication goals.

2. Engage with Your Audience: Microblogging is not just about broadcasting information; it's also about interaction. Respond to comments, participate in conversations, ask questions, and encourage feedback. Engaging with your audience can help build a community around your brand and foster loyalty. It's also an opportunity to provide customer service and gather insights into your audience's preferences and concerns.

3. Monitor and Measure: Use analytics tools to track the performance of your posts and understand your audience's behavior. Monitoring metrics such as engagement rates, follower growth, and the reach of your posts can help you refine your strategy over time. It's important to know what works and what doesn't, so you can invest more effort into the types of content and interactions that yield the best results for your organization.

Remember, these are general suggestions and the specific advice in Chapter 14 of the book you're referring to may differ. If you have access to the book or source material, it would be best to consult it directly for the most accurate information.