Asked by Frank Milosevics on May 02, 2024

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______ can help coordinate media mixes in order to reach markets.

A) Advertising agencies
B) Media agencies
C) Art and graphic design services
D) Broadcast agencies

Media Mixes

The combination of different communication tools and media channels a company uses to fulfill its marketing objectives and reach its target audience.

Advertising Agencies

Businesses that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.

Reach Markets

The ability of a business to access and serve potential customers within a particular market or sector.

  • Understand the use and benefits of advertising agencies and media mixes.
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Verified Answer

EO
Elizabeth OrozcoMay 08, 2024
Final Answer :
B
Explanation :
Media agencies specialize in planning and buying media space and are adept at coordinating media mixes to effectively reach target markets. They analyze, strategize, and purchase placements for advertisements, ensuring that the marketing efforts are aligned with the client's goals and reach the intended audience efficiently.